Google Introduced a Generative AI Feature
Google has recently introduced a generative AI feature in its search engine, aiming to supercharge users’ search experience by providing context and detailed information to their queries. This AI innovation, known as the Search Generative Experience (SGE), is a significant leap forward in Google’s quest to improve its search capabilities, evolving from its previous advancements such as Lens and multisearch.
The generative AI in Google’s new search feature enhances the organization of search results and aids in answering unique queries. It brings with it the promise of faster, more insightful, and streamlined searches. One of the groundbreaking capabilities it offers is the suggestion of follow-up questions, allowing users to explore their search topics more naturally and maintain a contextually continuous exploration.
Apart from providing an enriched search experience for users, the new generative AI also caters to Google’s vast e-commerce segment. It offers snapshots of various aspects related to a product such as details, reviews, and images, leveraging Google’s extensive Shopping Graph containing 35 billion product listings. This functionality provides an elevated shopping experience, making product information and comparisons more accessible for users.
Generative AI Features in Google Workspace
In addition to Google Search, the generative AI features are also incorporated into Google Workspace. The power writing features in Google Docs and Gmail, assisting users in drafting, replying, summarizing, and prioritizing emails. They further enable brainstorming, proofreading, writing, and rewriting in Google Docs. Other enhancements in Workspace include auto-generated images and audio for Slides, autocomplete and contextual categorization in Sheets, and new backgrounds and note capture in Meet.
Google Ads and Performance Max
Moreover, Google’s generative AI also offers significant enhancements in advertising. For instance, Google Ads now includes a user-friendly conversational interface, AI-driven suggestions for keywords and headlines, and automatically created assets using generative AI to adapt Search ads. Performance Max, integrated with generative AI, has shown notable conversion growth.
Google Search, OpenAI’s ChatGPT, and Microsoft’s Bing Chatbot
The integration of generative AI in Google Search draws parallels with OpenAI’s ChatGPT and Microsoft’s Bing chatbot. It displays AI-generated text at the top of the page, sourcing information from various web pages and providing corresponding links. Notably, Google’s AI-infused search aims to avoid controversial or personalized responses. However, the potential for fabricated information and concerns about content scraping has made this a cautious rollout.
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